Honor of Kings Turkey Release Tournament

Honor of Kings Turkey Release Tournament

When Honor of Kings launched in Turkey, Severnik was chosen to build the esports scene from the ground up. We created and managed the entire content ecosystem for the HOK Turkey Zirve Ligi, the first-ever competitive Honor of Kings season in the country.

Scope of Work:

• Launch Content Strategy: Built the visual identity for HOK Turkey esports from scratch, team reveal posters, player profiles, match-day graphics, and weekly MVP cards.
• Social Media Operations: Ran all official Honor of Kings Turkey social channels during the league, crafting narratives around teams, rivalries, and standout performances to grow a brand-new audience.
• Analytics & Reporting: Tracked community growth, content performance, and audience sentiment week-over-week to optimize the content strategy mid-season.

Impact:

We helped establish Honor of Kings as a serious esports title in Turkey, building an engaged community around the Zirve Ligi and setting the foundation for future competitive seasons.