PUBG Mobile Esports World Cup 2024

PUBG Mobile Esports World Cup 2024

The biggest stage in mobile esports, Severnik delivered the full Turkish content operation for PUBG Mobile at the Esports World Cup 2024 in Riyadh, Saudi Arabia. With 24 teams from around the globe competing for millions in prize money, we made sure every Turkish fan felt like they were ringside.

What We Did:

• Real-Time Content: Live match graphics, instant result cards, elimination updates, and clutch moment highlights, published within minutes of key plays.
• Narrative Building: Pre-match hype threads, team journey recaps, and player spotlight stories that gave context and emotion to every stage of the tournament.
• Cross-Platform Coverage: Coordinated content drops across YouTube, Instagram, Twitter, TikTok, and Facebook, tailored formats for each platform's audience behavior.
• Post-Event Reporting: Full campaign wrap-up with viewership data, engagement benchmarks, and audience growth metrics for stakeholders.

Impact:

Our coverage turned the EWC into a communal experience for Turkish PUBG Mobile fans, generating peak engagement numbers and establishing the playbook for future global event coverage.