Metro Royale Loot Challenge

A Cross-Regional Campaign

As Severnik, we successfully completed the promotion broadcast of PUBG MOBILE's new game mode Metro Royale. We managed to attract the attention of gamers in both regions by conducting two separate qualifying processes specific to Turkey and the CIS Region.

Bilingual Social Media & Content

Throughout the campaign, we managed social media in two languages, Turkish and Russian, keeping engagement at the top with locally tailored content for both regions.

From Qualifiers to Grand Final

After the one-day Qualifying Stage, the most popular streamers from both regions came together to compete for the championship in the Grand Final. We broadcasted live on various platforms in two different languages simultaneously, delivering the excitement to audiences across both markets.

What We Delivered

• Dual-Region Qualifiers: Separate qualifying processes designed for Turkey and CIS gaming communities
• Bilingual Social Media: Full Turkish and Russian content management with region-specific strategies
• Simultaneous Live Broadcasts: Grand Final streamed in two languages across multiple platforms
• Influencer Coordination: Top streamers from both regions brought together for authentic, high-energy content

We continue to grow PUBG MOBILE and the gaming ecosystem together, combining our local expertise with cross-border execution to deliver campaigns that resonate across markets.