Ramadan Influencers Tournament

A Cross-Regional Ramadan Celebration

As Severnik, we successfully completed the PUBG MOBILE Ramadan Influencers Tournament. We managed to attract the attention of gamers in both regions by organizing two separate open qualification processes for Turkey and MENA regions.

Throughout the campaign, we managed social media in two languages, Turkish and Arabic, keeping interactions at the top with locally tailored content for both regions.

Open Qualifications to Grand Final

After approximately 30 days of open qualifications with over 750 participants, the top 4 teams from each region came together with the most popular streamers to fight for the championship in the Grand Final.

At the Grand Final, we broadcast live on various platforms in two different languages, Turkish and Arabic, simultaneously, delivering the excitement to audiences across both markets.

What We Delivered

• Dual-Region Open Qualifiers: 30-day qualification process with 750+ participants across Turkey and MENA
• Bilingual Social Media: Full Turkish and Arabic content management with region-specific strategies
• Simultaneous Live Broadcasts: Grand Final streamed in two languages across multiple platforms
• Influencer Integration: Top streamers from both regions competing alongside qualified community teams

We continue to grow PUBG MOBILE and the gaming ecosystem together, combining our local expertise with cross-border execution to deliver campaigns that resonate across markets.