PUBG Mobile Atlantis KOL's Tournament

PUBG Mobile Atlantis KOL's Tournament

Summer 2024, PUBG Mobile dropped an Atlantis-themed update and Severnik wrapped an entire influencer tournament around it. Over 25 of Turkey's top content creators, from Barış G and Trotz to Macaron and Noche, suited up in naval officer skins and dove into a one-night showdown on July 30.

Visual Direction

Ocean blues, trident iconography, sharks circling beneath the surface, and streamers dressed as seafaring captains. The Atlantis theme let us push the visuals far beyond typical tournament aesthetics. Every graphic, from the initial roster announcement to the match-day poster, felt like a movie poster rather than an esports schedule.

Scale

25+ influencers meant coordinating content across dozens of individual channels simultaneously. We produced personalized assets for participating streamers, a central announcement graphic listing the full roster, and a match-day countdown poster. During the live event we pushed real-time results and standout moment cards. After the final match, a full performance report landed on the client's desk covering viewership peaks, social impressions, and cross-channel engagement.

Takeaway

Atlantis showed that single-night influencer events can punch above their weight when the creative execution matches the occasion. One evening of competition, backed by polished thematic content, generated engagement numbers that rivaled multi-day tournaments.