PUBG Mobile Day & Night Ramadan KOL's Tournament

PUBG Mobile Day & Night Ramadan KOL's Tournament

Ramadan 2024 called for something different. Instead of the usual competitive bracket, PUBG Mobile Turkey ran an invite-only streamer tournament spread across three consecutive evenings (March 27–29), timed perfectly for post-iftar viewing. Severnik built and delivered every piece of content that surrounded the event.

Format

The tournament rotated through five maps, Erangel, Miramar, Erangel again, Livik, and a World of Wonder custom mode, giving each night a different flavor. Invited influencers drafted their squads and competed live at 8 PM each evening, turning Ramadan nights into appointment viewing for the PUBG Mobile community.

What We Built

The Ramadan theme shaped everything visually: gold and navy color palettes, crescent moon motifs, festive bunting, and warm atmospheric lighting across all graphics. We produced the streamer roster reveal, the format explainer, daily match schedules, live result cards, and post-tournament wrap-up content. The visual language was distinct enough from standard esports content that it immediately signaled "this is a special event" in anyone's feed.

Result

The Night & Day format hit a sweet spot, casual enough for Ramadan's relaxed evening mood, competitive enough to keep viewers locked in across all three nights. Our post-event report showed strong retention from night one through the finale, validating the seasonal influencer tournament as a repeatable format.