HOK Invitational 2024 Istanbul

HOK Invitational 2024 Istanbul

Honor of Kings brought its second global Invitational to Istanbul in July 2024, pitting elite rosters from six countries against each other on Turkish soil. Severnik handled the Turkish-language content arm of the entire tournament, from group stage day one through the grand finals.

A Global Stage, Local Voice

With teams like Vivo Keyd Stars (Brazil), Team Vitality (France), LGD Gaming (Malaysia), AG Global (Hong Kong), BOOM (Philippines), and FUT (Turkey) competing, the tournament had a truly international flavor. Our job was to make it resonate with the Turkish audience, translating the global spectacle into locally engaging content without losing the international prestige.

Daily Output

Each match day we published schedule graphics, live score updates, player highlight cards, and post-match result visuals. The group stage ran from June 29 to July 4, followed by semi-finals on July 6 and the grand final on July 7. That meant nine straight days of content output, all designed, written, and published same-day to keep pace with the broadcast.

Reporting

After the final match, we delivered a comprehensive campaign report covering total impressions, engagement rates by content format, audience demographics, and broadcast viewership, giving Honor of Kings clear data on how the Invitational landed with the Turkish market.