PUBG Mobile Mecha KOL's Tournament

PUBG Mobile Mecha KOL's Tournament

PUBG Mobile's World of Wonder mode introduced giant mechs to the battlefield, and Severnik turned that into an influencer event no one wanted to miss. Twelve of Turkey's biggest streamers drafted squads of four, loaded into custom mech arenas, and fought for a 100,000 UC prize pool live on May 28, 2024.

The Concept

Unlike a standard competitive bracket, this was built around entertainment value. The mech theme gave us a visual identity that stood apart from typical PUBG Mobile content, heavy metallic textures, neon highlights, destruction effects. Every graphic we produced leaned into that aesthetic, from the announcement poster to the champion reveal card.

Content & Coverage

We designed the full announcement campaign, streamer roster reveals, match-day countdown assets, and live result cards. The champion graphic, featuring the winning streamer front and center with mech wreckage in the background, was published within minutes of the final round ending. Post-event, we compiled a detailed performance report covering stream viewership, social reach, and engagement benchmarks across all participating influencer channels.

The Takeaway

Mecha KOL's proved that game mode launches and influencer activations can reinforce each other when the content is built around a strong theme. The event gave World of Wonder significant visibility while delivering an entertaining broadcast that kept audiences engaged from start to finish.